Our domains announce themselves — _for-sale DNS records

There is now a standard way for a domain to say "I am for sale": RFC 10023 defines a _for-sale TXT record that anyone — or anyone's tooling — can query over plain DNS.

We publish it in every zone we control. Ask DNS about any name in the portfolio:

dig TXT _for-sale.example.com

and the answer points at that domain's own page on namegarage.com — not a generic landing page, the actual listing with the actual price.

Why bother, when the name already resolves to a sales page? Because humans are not the only ones shopping. Brokers run discovery tooling, registrars surface aftermarket availability in search results, and agents increasingly check names programmatically before a human ever types them into a browser. A machine-readable for-sale signal, in the place machines already look, means every one of those paths can find the listing without scraping anything.

It costs us one TXT record per zone. Standards this cheap to adopt should be adopted the week they exist.