---
title: Our domains announce themselves — _for-sale DNS records
url: https://namegarage.com/blog/for-sale-dns-records
author: Namegarage
date: '2026-08-08'
description: Every domain in the portfolio now publishes an RFC 10023 _for-sale record,
  so tooling can discover it is for sale from DNS alone.
ai-disclosure: ai-assisted
---

# Our domains announce themselves — _for-sale DNS records

This article was prepared with AI assistance and reviewed by a person before publication.

There is now a standard way for a domain to say "I am for sale": RFC 10023
defines a `_for-sale` TXT record that anyone — or anyone's tooling — can
query over plain DNS.

We publish it in every zone we control. Ask DNS about any name in the
portfolio:

```
dig TXT _for-sale.example.com
```

and the answer points at that domain's own page on namegarage.com — not a
generic landing page, the actual listing with the actual price.

Why bother, when the name already resolves to a sales page? Because humans
are not the only ones shopping. Brokers run discovery tooling, registrars
surface aftermarket availability in search results, and agents increasingly
check names programmatically before a human ever types them into a browser.
A machine-readable for-sale signal, in the place machines already look,
means every one of those paths can find the listing without scraping
anything.

It costs us one TXT record per zone. Standards this cheap to adopt should
be adopted the week they exist.